Norway has the largest glaciers of mainland Europe, which are retreating at an accelerating rate. There is still limited knowledge about what their retreat means for society. The disappearance of glaciers affects the tourism industry, outdoor recreationists, and local communities. Here we study the implications of glacier retreat in two tourism destinations in Western Norway: Briksdalen, where the glacier has retreated several kilometers the last 20 years, and is no longer suitable for glacier guiding, while in Nigardsbreen there is still a vibrant glacier guiding community. Both glaciers are still among the most popular natural attractions in Western Norway. Comparing these two stages of glacial retreat, we ask what differences in motivations, beliefs, and perceptions can be observed among tourists. Our findings reveal that despite the advanced retreat of Briksdalsbreen, it is no less popular for sightseeing than Nigardsbreen. Motivations related to last-chance tourism are not dominant; instead, the primary draw remains the unique landscape and opportunity to see a glacier. The study highlights that while climate change awareness exists, motivations are more influenced by travel mode and experience preferences than by the degree of glacier accessibility.