Women – mothers in particular – working as ICT experts in research, development, and innovation are under double pressure: they work within both a male-dominated profession, and a greedy, 24/7 work style that continues to produce an image of the ideal worker according to the male norm of less childcare responsibility. This study explores how women working as ICT experts in research, development, and innovation in Norway’s gender egalitarian culture negotiate work alongside family responsibilities. We discuss which factors affect women’s experiences of combining ICT work and family, building our analysis on 22 interviews conducted with women ICT experts in research, development, and innovation in Norway during 2017-2018. Our study illustrates that insufficient public childcare and work-life balance solutions cause women to feel like they are ‘opting out’, even when working full-time. This suggests that some of the main structures of working life continue to work as barriers to women’s career opportunities. Indeed, while some women narrate their encounters with such structures along the lines of traditional gendered patterns of work and family, web also found the same structures being gendered in new ways.