This chapter reflects on the contribution of cultural tourism to the development of rural places. It is based on a qualitative study of British group tourists in Balestrand. The main finding is: even though tourists came to experience nature, culture was among highlights. Meeting with other people also reinforced tourists' positive experiences of nature and culture. Findings provided a basis for a discussion of cultural tourism's contribution to developing Balestrand and how tourists' connection to a place contributes to destination’s development.