Urban mobility in most cities of the developed world is changing. Changes in urban mobility no longer follow traditional patterns. Smartphone applications now support people’s travel decisions as they move through the city, opening up possibilities for smarter mobility services that respond flexibly to user needs. New technologies and business models are emerging to solve the mobility challenge. Aiming to enable a vision for future mobility, Ubiquitous Data-Driven Urban Mobility (UBIMOB) project will develop an adaptive and context sensitive mobility solution, which on one hand helps citizens to make smart decisions taking their personal need into account and on the other hand helping service providers and operators to reach equilibrium of mobility services, supply and demand, by smarter resource planning and matchmaking.

Urban mobility generates huge amounts of data through sensors, traffic cameras, as well as asynchronous user-generated information, synchronous user-generated data, historic databases and data from mobility companies in real-time. If properly analysed and interlinked, these data can be utilized to understand, optimise and manage mobility and make it more efficient, sustainable and smart.

The project has the potential to impact the everyday lives of citizens, their health and the environment with huge financial and social impact.
UBIMOB solution will be evaluated rigorously by people, business and decision makers in 3 cities in Norway. In first phase, UBIMOB partners will explore and assess the technical feasibility, needs of cities and commercial potential of an innovation that the consortium wants to exploit.

The UBIMOB consortium consists of 5 national partners and 2 international partners with complementary expertise covering all aspects of the project.
 

Partners
Vestlandsforsking (Coordinator)
Norges Teknisk-Naturvitenskapelige Universitet 
Universitetet I Bergen 
Transportøkonomisk Institutt 
Rheinische Friedrich-Wilhelms-Universität Bonn 
University of Sheffield 
Telenor

Funding
This project has received funding from the Research Council of Norway's IKTPLUSS - IKT og digital innovasjon programme.