This research article considers tech hype as a mnemonic process that makes us remember or forget the world, technology, and the myriad ways we can relate to it. The argument is based on an auto-ethnographic vignette and a close reading of two key texts in the discourse on using technology for land management in India. The article shows how technology, the social, and the practice of knowledge-production can be rethought in this mock battle between hype and criticism of hype.