Abstract. Interactive digital television is a potential revolution in home entertainment, enabling the convergence of many types of media. The scope of application is as grand as one’s imagination. Interactive digital TV (iTV) is a system where a digital television service is delivered using Internet Protocol (IP) over a network infrastructure, which includes delivery by a broadband connection. In this paper, we will discuss the status of iTV services in India. iTV services are still in the nascent stage in the country but are being seen as a potential threat to the existing cable and satellite services.