The Sognefjord project aims at marketing the King of Fjords and the central accomodation/hotels surrounding. Key elements in the project is to design and test an official entrance/information portal to the world's largest fjord beneath the glacier, promoting the unique nature and attractions situated. Linking this portal to the individual web pages of hotels, and building on the participation of and collaboration eith other travel related initiatives is also essential. The need for and an online booking system will also be taken into accounte and evaluated.