The purpose of the project is to establish a specialized tourism center, which promotes Scientific, Academic, Volunteer and Educational (SAVE) tourism as a new sustainable tourism niche market. The center will introduce the model of SAVE tourism and will add a new niche tourism market to the marketing strategy of the destination in order to expand the economic profile of the municipality of Smolyan.

The project initiator is the Bulgarian Heritage National Association, which will be responsible for the overall project management and will provide expertise on behalf of the SAVE Alliance. Other project partners include the Municipality of Smolyan, the Western Norway Research Institute, and the Sogn og Fjordane County Council as a sub-partner.