The ODIN project aims at developing innovative paradigms for the design of open, distributed, and networked tools to boost the integration of an entire new class of just-in-time (at the point of need), interactive, value-added, map-based and personalised services for the mobile citizen (tourist, entrepreneur, commuter, farmer, etc.) paying a special attention to the promotion of natural and cultural assets of rural areas.

ODIN will provide citizens/tourists/SMEs in rural areas with easy mobile access to just-in-time, spatial-enabled Web applications (intelligently integrating administrative, business, environment, transport, weather, culture & leisure information with e-commerce purchasing, booking and payment) to improve quality of life and raise business in the regions targeted by the project.