We work on the standardisation of exchange formats in the tourism sector and the development of indicators for measuring the overall quality of tourism web sites. The issue of centralised storage and administration of data as opposed to local administration and control is also important, and we try to achieve the best possible combination of efficient administration and local ownership of information.
Internet as a marketing channel is also an important issue, and we have worked on search engine optimisation for many years. We advise tourism portals on how to improve their visibility on the net.
