Sogndal Fotball AS is going to be in the forefront with regard to use of new technology, among the small clubs in Norwegian football. Sogndal Fotball will develop, test and deploy an entirely new set of ICT-based services to communicate with multiple user groups (members, employees, customers) in new more efficient and integrated manner. The new services will ensure Sogndal Fotball's position in an increasingly competitive market and as well lay the basis for transfer of the experience to similar clubs nationally and internationally.

Vestlandsforsking (VF) will contribute through the whole project, but have especially focused on the methodological around the pilots and experiments and on evalution and knowledge inputs.